Sneaker enthusiasts from Amsterdam who like to keep their sneakers neat.
We develop easy-to-use, sustainable shoe care products made from 99% natural ingredients like coconut oil. Completely biodegradable, safe on every material, and proven to make your sneakers last up to 3x longer. With over 32,000 happy customers and a 4.3 Trustpilot rating, First Amsterdam is the #1 in sustainable sneaker care.
clean + protect + maintain + repeat
Clean within 5 minutes
Fill a container with lukewarm water and dip the brush in it. Add the cleaning solution and brush the shoe until it foams well. Dry with the microfiber cloth and your shoes look like new again — in just a few minutes. Safe on all materials including leather, suede, mesh and nubuck.
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Protect against rain, stains & dirt
Apply our protective spray from about 15 centimeters away and let the shoes dry naturally. Your shoes are then protected against liquids, stains and water for a long time. Suitable for all materials: suede, nubuck, nylon, canvas, mesh and more. One spray is enough for lasting protection.
Shop protection spray
Keep your sneakers in shape
Use shoe trees to prevent deformation and keep your sneakers in perfect shape between wears. Our plastic shoe trees absorb moisture, retain shape and reduce bad odors. The stylish, sturdy and stackable sneaker boxes are perfect for storing and displaying your collection.
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100% money-back guarantee
Don't see results with our products? You get your money back — no questions asked. We stand fully behind the quality of our products. Clean your sneakers up to 100 times for only €0.20 per wash. Because shoes that are properly cared for last much longer, which is better for your wallet and the planet.
View all productsDuurzaam & makkelijk in gebruik.
Keep your sneakers tidy with sustainable and specially developed sneaker cleaning products. 99% natural ingredients, completely biodegradable, and safe on every material. Ordered before 11 PM — delivered tomorrow. Free shipping from €35.